For many gentlemen, the words “makeup” or “cosmetics” aren’t frequently used to describe a part of their daily grooming routine. But maybe they should be. The stigma that makeup is just for the ladies is archaic, and no one believes that men don’t want to look their best. Ours is a world of social media, on-camera zoom calls, and self-branding, and whether you’re an executive or a model/talent, people are watching you. Do you want them distracted by the dark circles under your eyes or your wildly ungroomed brows? We think not.

Men’s cosmetics have always been a necessity in the entertainment industry, but in recent years, as visibility in many professions has exponentially grown, the market for men’s makeup has exploded. It’s now easier than ever for men to find and use products designed for them. Products that the most cultured man or burly guy-next-door can get comfortable with and feel confident using daily.

We’ve taken all the work out for you, gentlemen. Here are a few of the products you need to add to your grooming ritual as soon as possible.

Tom Ford

Tom Ford is the epitome of classic masculine cool. A quick visit to https://www.tomford.com/beauty/men/ and you will find a plethora of men’s cosmetics and grooming products. We love the Bronzing Gel for Men ($55.00) pictured below, as it’s water-based, oil-free, and provides a natural touch of summer color. It also works wonders in minimizing imperfections on the skin. It’s easy to use too, guys! Simply sweep a small amount where your skin would be touched by the sun: cheekbones, bridge of the nose, and your forehead and poof! - instant vacation in a bottle.

Another must-have from Tom Ford is the ingenious Brow Gelcomb ($54.00). We love it because it’s mess-free and virtually impossible to get anything but great results. Well-groomed eyebrows are a vital component to creating a polished and pulled-together appearance. Just like a fresh hair-cut, having your brows in check will give you the groomed appearance you need to take on the boardroom, the audition, or even just the neighborhood block party.

BM Cosmetics

Another fantastic cosmetic company specifically for the gents is Australian-based BM Cosmetics for Men https://bmcosmetics.com.au. This solid product line touts the mantra of helping men everywhere “Put your best face forward.” They have many multi-benefit products that are easy to use and priced reasonably. One of the products all men should own is the BM BB Cream ($35.00). Part cosmetic, part skincare, this easy to apply cream does it all. This BB cream covers any imperfections on the skin – think blemishes, age spots, or even shaving nicks – while hydrating your skin and protecting it against sun damage. Did we mention it also contains collagen-boosting and anti-aging ingredients and minimizes fine lines and wrinkles? It’s also available in 5 different shades, ensuring that you won’t look like you are wearing makeup but just born with enviable skin. You’re welcome.

War Paint

London-based men’s cosmetic company War Paint https://us.warpaintformen.com/ is quickly achieving cult-like status for their effective and practical products and incredibly helpful website. With uber-useful content like a shade-finder for every skin tone and free tutorials featuring regular guys using their products, War Paint is taking all of the mystery and misconception out of men’s cosmetics. These guys could be your neighbor, co-worker, or buddy from college, all with the same image issues many men face. Their products are smart and at a price point that makes them worth trying.

We suggest their new Liquid Concealer Pen ($25.00), which can literally be carried in your pocket and is perfect for quick use. If you have a blemish or a minor shaving accident - we know it happens – a quick brush of the pen all but erases it. It couldn’t be any more low-maintenance than that! The Daily Essentials Set ($75.00) is a solid bet for newbies, containing concealer, primer, a face sponge, and tinted moisturizer. It’s the perfect pair if you find yourself needing to be on camera for the unexpected video conference after a late night or if the extra time at the gym is causing imperfections on your skin. Speaking of on-camera time, if you tend to have oily skin and notice that you always appear shiny on your zoom calls, Anti-Shine Powder ($24.00) is a life-saver. Let’s face it, shiny looks great on a car, but not on you.

War Paint also has a variety of tutorials with step-by-step instructions on their website sure to answer any questions on how to use their products. We highly recommend checking them out, especially the "New To Makeup?" section for first-timers. us.warpaintformen.com/pages/a-beginner-s-guide-to-men-s-makeup

Primer Application Guide:

Concealer Application Guide:

Tinted Moisturiser Guide:

Estee Lauder and Christian Dior

Many of these companies are relatively new, as the popularity of men’s makeup is quickly rising and the demand is steadily growing. Some classic brands have been used by men for decades, having been considered unisex products long before cosmetics were being actively marketed to men. Both Estee Lauder and Christian Dior carry a liquid compact that is an excellent tool for creating a smooth complexion. Lauder’s Cushion Liquid Compact ($43.00) comes in 3 versatile shades, and Dior’s Diorskin Perfect Cushion Compact ($67.00) is practical yet fashionable, and most importantly, it gets the job done.

In a world that has seen so many changes in the couple of years, it’s time to let go of old ideas and antiquated stereotypes. The opportunities to connect and grow are now limitless due to the ever-changing technology at our disposal. All people, including gentlemen, should have the right to feel equally as confident in their appearance as they do in their abilities. So whether it’s the job interview you’ve worked for, the college interview you’ve dreamed of, or the audition you’ve been waiting for, make the most of those opportunities to connect and show your best face to the world.